Just say no to unethical marketing: disablism in health copywriting

I got an email yesterday inviting me to be an affiliate for a health product. By complete coincidence, the product promised to rid its gullible audience of a condition I actually have, so I clicked with interest.

The video sales letter, within three short minutes, was outrageously offensive. And I don’t say that lightly. A man was offered…

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Freelance writer, journo, editor and proofreader who also does non-profit comms. Particular interests: disability, LGBT+, women’s issues and digital marketing

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Philippa Willitts

Philippa Willitts

Freelance writer, journo, editor and proofreader who also does non-profit comms. Particular interests: disability, LGBT+, women’s issues and digital marketing

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